Digital transformation is the path that small and medium-sized enterprises must take in order to successfully adapt to changes occurring in all sectors of the economy, and to find new business opportunities and enter new markets.
Each branch of the economy has its own specificities and different development needs, which will necessarily be reflected in a different approach to digital transformation and the use of digital solutions specific to a particular economic sector. What is common to small and medium-sized enterprises in all branches of the economy is the need to position themselves adequately with their products and services on the domestic market, and to break into new markets, retain existing customers and attract new ones.
Your digital window into the business world
We hereby invite you to participate in the webinar “ Digital marketing and web shop development ” which will be held on 17 April 2024, starting at 10:00 a.m.. Attendance at this webinar will be possible via the online videoconferencing platform MS Teams. Applications for this event are possible no later than Tuesday, 16.4.2024, by scanning the QR code or via the link.
The focus of this webinar is to familiarize participants with the basics and key elements of effective digital marketing campaigns. The webinar also aims to familiarize participants with the principles and steps of developing a website and web shop that will contribute to improving communication with users and achieving better sales results.
The organization of this webinar was made possible by the project “Innovations and digitalization in small and medium-sized enterprises in Bosnia and Herzegovina / EU4DigitalSME”, financed by the European Union and the Federal Ministry for Economic Cooperation and Development of the Federal Republic of Germany, and implemented by Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH. The project aims to increase Bosnia and Herzegovina’s capacity to support private sector development through innovation and digitalization.
– EVALUATION OF THE IMPLEMENTED EVENT
