Invitation to training – Strategic plan for digital transformation of enterprises

Digital transformation is the path that small and medium-sized enterprises must take in order to successfully adapt to the changes occurring in all sectors of the economy, find new business opportunities and enter new markets. Every branch of the economy has its own specificities and different development needs, which will necessarily be reflected in a different approach to strategic planning and digital transformation, which is its
inseparable part. What small and medium-sized enterprises in all branches of the economy have in common is the need to understand the business environment and competitors, and to manage company resources more efficiently. Only on the basis of analyses based on reliable data collected in real time will management be able to make strategic decisions about the company’s development directions.

How can a quality strategic plan be developed through analysis of resources, business environment and competition?

We hereby invite you to participate in the training “Strategic Planning: Analysis of Resources, Business Environment and Competition” which will be held on 19 April 2023 starting at 10:00 a.m. at Hotel Ibis Styles, Džemala Bijedića 169A,
Sarajevo. Applications for this event are possible until Monday, 17/04/2023 at the latest, by scanning the QR code or via the link https://lnkd.in/ezhhEwgY.
This is the first in a series of trainings in which participants will have the opportunity to gain knowledge through practical work that they can directly apply in the digital transformation processes of their companies. The focus of this training is to familiarize participants with the basics of strategic planning for small and medium-sized enterprises, including the elements and process of preparing an analysis of their own resources and capabilities, as well as the external business environment and competition.
Participants will learn how to conduct a thorough analysis of their own business and develop a strategic plan to achieve their goals.
The organization of this webinar was made possible by the project “Innovation and Digitalization in Small and Medium-Sized Enterprises in Bosnia and Herzegovina”, funded by the Federal Ministry for Economic Cooperation of the Federal Republic of Germany, and implemented by Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH. The project aims to increase the capacity of Bosnia and Herzegovina to support private sector development through innovation and digitalization.