Sarajevo RADON PLAZA – Golden Salon (13th floor), 29 May 2024
Organizer: P/G Chamber of FBiH
Co-organizer: FIA
Patron: Government of FBiH – FMRPO
Media patrons: Večernji list BiH, Dnevni avaz, FENA
The conference will cover three central topics within three planned panels:
- Strategic communication of economic policies
- The real sector in the media labyrinth
- Consumer ethnocentrism and the media
Strategic communication of economic policies and the role of the media in reporting and communication will be addressed in the first panel of the conference, with an emphasis on the importance and significance of reporting on economic policies and strategies at the moment BiH is currently in, namely candidate status and the opening of negotiations with the European Union. At this moment, the key challenge for BiH is the implementation of structural reforms in certain sectors of society, including the economy, and increasing productivity and achieving economic growth based on sustainability. Economic policies represent structural reforms in the field of the economy and relate to areas of competitiveness, resilience, sustainability, social policies and human resources. Improving business conditions, technological development and digitalization, along with green and energy transition with the aim of increasing the share of renewable energy sources, and increasing employment are the foundations on which a successful economic development strategy can be built. The role of the media in presenting, reporting, communicating and bringing economic policies closer to the public is essential and very important. Eminent experts in the mentioned fields will speak about all this on the first panel of the conference.
The second panel, titled The real sector in the media labyrinth, will focus on the presence of the economy and successful BH economic stories in the media space. Some of the important questions to be asked will be – How much do domestic media affirm positive stories from the BH economy? Can small entrepreneurs successfully find their way into the media space? Are there developed communication strategies in the real sector? Or does communication come down to ad hoc communication on individual topics? Do the media seriously and consistently deal with reporting and communicating topics from the economy? How do companies use the media for their campaigns, public relations, presentation of socially responsible behavior and the like? Does and how does the BH economy create its media image?
The panel Consumer ethnocentrism and the media focuses on domestic BH products and the orientation of consumers toward their consumption and use. The media presentation of domestic products in a positive light, emphasis on quality and tradition, as well as on the positive effects of using domestically produced goods and services on the overall economy through the direct impact on GDP are the topic of this panel.
