In the premises of the Chamber of Economy of the Federation of BiH, on Tuesday, 03/02/2026, with technical support from the Swiss Export Promotion Program (SIPPO), a specialized training for exporting companies from the technical wood, food and textile industries was held under the title:
“Application of AI tools for defining export strategy, sales and digital promotion – from communication to participation in international fairs“.
The aim of the training was to enable companies to practically adopt modern AI tools in order to improve sales, marketing, professional presence on LinkedIn, and more efficient preparation for international fairs.
Through an interactive and practical approach, using advanced digital solutions such as ChatGPT and other tools for creating digital content, participants had the opportunity to improve communication with customers, prepare marketing materials, increase digital visibility and develop strategies for appearing on international markets.
The training was led by Patrick Collins, an international consultant for digital development and the application of artificial intelligence in business, with many years of experience working with institutions and companies across Europe, especially in the areas of sales, marketing and export strategy.
According to the participants, the training was extremely successful and useful, and the acquired knowledge was recognized as significant support for strengthening the competitiveness of domestic companies on international markets.
The Chamber of Economy of the Federation of BiH continues to implement educational activities aimed at digital transformation and improving the export potential of companies from the Federation of Bosnia and Herzegovina.
